Event teaser for the Costumes for Cure gala: Old Montréal dressed as Sin City with animated neon on the real facades.
The brief
Sell tickets to a themed charity gala with a teaser that puts the theme on the city itself.
How it was made
Night footage of Old Montréal facades, with CGI neon signage animated onto the stone, reflections on the wet cobblestones, and a title treatment matched to the gala’s branding. Delivered in 9:16 and 16:9 for ticket sales and sponsors.
Related
Teasers and event-timed stunts are on the FOOH and CGI ads page. All teasers.