F1 Drivers Arrive in Montréal

Grand Prix week: the F1 drivers arrive downtown under one umbrella. VFX on real Montréal footage, posted May 9, 2026.

Performance

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The idea

Timing over spectacle. Grand Prix week is the one weekend the whole city is thinking about racing, so a light human gag about the drivers travelled further than a giant object would have.

How it was made

Real downtown footage, the drivers and umbrella composited in with matched motion and shadows, and a sound mix of street noise and crowd. Delivered in 9:16 for Reels and TikTok.

Related

For the Grand Prix we also wrapped the Ritz-Carlton in a curtain: Ritz-Carlton × F1. Event-timed FOOH is one of the most reliable formats we make; see FOOH and CGI ads.