CGI activation for FANABOX at FANAFEST 2026 in Old Montréal: a Red Bull miniature that grows into the real can, composited onto the real Old Port footage. Published on FANABOX and LenzVive channels, 81,541 organic views.
Performance
Instagram insights, organic only, @lenzvive, posted May 22, 2026.
The idea
The transformation is the hook: a tiny can on the cobblestones becomes the real thing in the first two seconds, in front of the festival’s own crowd.
How it was made
A phone plate on the Old Port during the festival. The can was modelled to the brand’s exact proportions and label, scaled up with a growth animation, and lit to the overcast sky with reflections of the street on the aluminium. The AR version let visitors trigger the same effect on site.
Related
Beverage brands and festivals are a natural FOOH pair. See FOOH and CGI ads.