CGI film for Face & Profil Orthodontie: meet Mr FP, the clinic’s new robot assistant, who almost follows instructions. Shot in the real treatment room, the robot built and animated in CGI, sound designed. Posted on the clinic’s own Instagram in December 2025: 1,832 likes and 50 comments from their patients.
The brief
The clinic wanted something patients would share, without a discount or a before-and-after. The answer was a character: a robot that tries hard, spins the prize wheel, hands over the tray, and gets it almost right, with the real orthodontist reacting.
How it was made
Filmed in the actual treatment room with the actual team, so every reaction is real. Mr FP was modelled and rigged in 3D, animated to the performances, lit to the clinic’s cool white light with reflections on the cabinets, and mixed with subtle servo sounds. The clinic received the film in all crops for its own channels.
Why it worked
Trust plus attention. The real room and the real staff carry the trust. The robot carries the attention. Patients recognised their clinic and shared it.
Related
Clinics, dentists, gyms and salons all have a room and a team. That is enough. See FOOH and CGI ads.