CGI campaign for Sports Experts: the store dropped at the foot of a ski mountain, chairlift running, built from one phone clip of the real parking lot. Made for social, delivered in 9:16, 1:1 and 16:9.
The brief
Say “winter sports” without a single product shot. The store’s promise, everything for the mountain, became the store’s location.
How it was made
The plate is the real storefront filmed from the parking lot. Everything above the roofline is CGI: the mountain, the snow cover on the lot, the chairlift with skiers, the trees. The lighting was matched to a clear winter sky so the CGI snow and the real building share the same blue shadows. The behind-the-scenes cut shows the raw plate against the finished frame.
What the client said
“I had LenzVive on my radar for a while, waiting for the right project to collaborate on. From the initial brief to the creative alignment, the synergy between Sports Experts and their studio made this project a real success. I look forward to seeing them take on projects that truly match their talent, and I’m already excited about what we’ll build together next.”
Deliverables
One hero film in 9:16 for Reels and TikTok, a 1:1 cut for feed and a 16:9 for web and screens, plus the behind-the-scenes clip, which performs as content in its own right.
Behind the scenes
Related
Retail is the classic FOOH use case. See FOOH and CGI ads and what a campaign like this costs.