Short answer: a single fake out-of-home (FOOH) or CGI ad costs between $2,000 and $8,000 at most studios, and a multi-film campaign runs $10,000 to $40,000 or more. At LenzVive a launch ad is a fixed $2,500 CAD, delivered in two days. Here is where those numbers come from and what moves them.
What you are paying for
A FOOH ad is a small visual-effects project. The cost is time: tracking the camera move in the plate, building or adapting a 3D model of your product, lighting it to match the real scene, simulating anything that moves (leaves, dust, cloth, water), rendering, compositing, and sound design. A nine-second clip can be 30 to 60 hours of work for one artist, which is why hourly studios quote from about $45 an hour and land around $1,800 to $2,700 for a simple scene.
The five things that change the price
- The product model. A can, a bottle or a box is quick. A car, a building or a character with cloth and hair takes days.
- Simulation. Anything that has to react to the stunt, such as leaves scattering, a curtain unfurling or a crowd looking up, adds hours of physics work.
- Length and shots. One continuous 9-second shot is the sweet spot. Every extra cut is a new track, new lighting and new render.
- Turnaround. Two days costs more than two weeks. Most studios add 30% to 50% for rush work.
- Usage rights. Organic posting is usually included. Paid media usage, long licences and global rights are extra.
Typical 2026 price bands
| Scope | Typical studio price | LenzVive |
|---|---|---|
| One scene, one product, about 9 seconds | $2,000 to $8,000 | $2,500 CAD, 2 days |
| Three films on one concept | $8,000 to $20,000 | $6,500 CAD, 5 days |
| Monthly content, four films | $10,000 to $40,000 | $7,500 CAD per month |
| Paid-media usage | 10% to 50% on top | +30% for 30 days, +50% for 90 days |
What is included at LenzVive
The launch ad includes one 9-second FOOH or CGI film, one location, your product, 9:16, 1:1 and 16:9 crops, sound design and one revision round. The campaign includes three films, all crops and two revision rounds. Add-ons: a second location in the same ad +$1,200, next-day delivery +40%, raw plate and project files +$800. Prices are in Canadian dollars, tax extra, and confirmed in writing before we start. See the FOOH and CGI ads page for the full list.
Is it worth it?
Compare it with the alternatives. A real building wrap in a major city costs tens of thousands in production and permits, plus the media. A real stunt needs a crew, insurance and a closed street. A FOOH film needs a phone clip and a few days. Our street sweeper film reached about 30 million people, 99% of them non-followers, for the cost of one launch ad and zero media spend. Not every film does that, but the downside is a $2,500 video that still performs like a good organic post.
How to get an exact quote
Tell us the product, the place and when you need it. We reply within one business day with the scene we would build and the fixed price. Send a brief.
