Restaurants and food brands were our first clients, long before robots and giant vacuums. What changed in the last two years is that a bakery can now post something that looks like a national campaign, from one phone clip and a $2,500 budget. Here is how it works and what to expect.
What an AI product video is, for food
Take a short clip of your real storefront, counter or dish. Add one impossible thing built in AI and CGI: the building wrapped like a gift, a giant croissant landing on the roof, your ice cream cone taller than the sign, a robot delivering your pizza across the street. Sound design, vertical crop, done. It reads as a stunt, it shows the real place, and it gives people a reason to tag the friend they eat with.
Three formats that work for food
- The storefront takeover. Your building does something. Mahrouse Patisserie got a snow globe of baklava on the roof and a wrapped building for the holidays. Best for seasons, openings and anniversaries.
- The giant product. One dish or product at absurd scale in a real place. Best for a hero item you want to be known for.
- The character. A robot, a mascot or an animal that interacts with your real space and your real staff. Mr FP is a clinic example, and the same idea works behind a counter.
What it costs and how long it takes
A single film is $2,500 CAD, delivered in two days, with 9:16, 1:1 and 16:9 crops and sound. Three films on one concept are $6,500 in five days. Both prices are fixed and include organic use on your channels. Full details on the FOOH and CGI ads page.
What to film on your phone
- Ten seconds of your storefront from across the street, steady, in daylight.
- Ten seconds of the counter or the dish, close, with the real staff in frame if you have a character idea.
- Do not clean the scene. Passers-by, cars and reflections make the CGI believable.
What results to expect
Our client films for food and hospitality brands sit between tens of thousands and a few hundred thousand organic views, with the occasional outlier. Our own concept films, built the same way, have reached 420,000, 600,000 and 30 million. The variable is the idea, not the budget. A recognisable place and one impossible thing is the recipe every time.
Start with the dish and the street
Tell us the product, the location and the week you want it posted. You get the scene we would build and a fixed price within one business day. Send a brief, or write to [email protected].
